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About Me

I work with business owners and asset operators to improve clarity, efficiency, and profitability — without adding unnecessary complexity or overhead.

In addition to operating and growing businesses, I have served as an asset manager overseeing more than $50 million in real estate, with a primary focus on multifamily and self-storage properties. In that role, I was responsible for performance across the entire asset lifecycle — occupancy, pricing, marketing effectiveness, customer experience, cost control, and overall profitability.

That experience shaped how I approach consulting today.

Whether an asset is a property, a business, or an online operation, the fundamentals are the same:
clear positioning, efficient demand generation, strong customer experience, and disciplined cost management. Small inefficiencies in any of these areas quietly erode performance — and meaningful improvements often come from clarity, not complexity.

Alongside real estate, I have operated a successful Amazon business since 2011, managing everything from product development and manufacturing to advertising, financial analysis, and operations. Across both physical and digital assets, I’ve been directly responsible for real budgets, real decisions, and real outcomes.

My work today focuses on helping owners and operators:

• Clarify messaging and positioning so demand converts

• Ensure marketing efforts are efficient and aligned

• Improve customer experience and brand confidence

• Identify where money and effort can work harder without increasing spend

I provide an objective, operator-level perspective — not judgment and not theory. The goal is to help you clearly see what’s working, what’s not, and where focused adjustments can materially improve performance.

This is practical, data-driven advisory built on real asset management experience — designed to help owners make confident decisions and maximize results from what they already have in place.